Our product quality The Company’s plywood and laminate products are respected for their distinctive quality.
The consistent product differentiation is derived principally from the quality of resource. The timber used by the Company (as per BIS standards) is sourced from sustainable, tropical forests of the North East following a maturing tenure of 20-60 years, while a majority of competing brands consume immature plantation timber (produce derived from agroforestry), which is largely used in the manufacture of paper and is not adequate for quality plywood manufacture. What makes the Company’s products different is that the timber used for the face of the plywood is the same as it used in the core. The result is that National Plywood brand uses the superior Hollong/ Makai timber consistently through the product as opposed to a majority of competing brands that use Hollong/ Makai timber for the face but opt Our collaborative alliances
In 2017-18, the Company entered into two businessadvancing alliances with global brands manufacturing synergic interior infrastructure products. These alliances validate the strength of the Company’s distribution for eucalyptus (lower in girth and maturity) in the core. The vast girth of the logs used by the Company makes it possible to peel full panels for the manufacture of joint-less plywood, enhancing product flexibility and durability. The result is that National’s products possess unparalleled compressive strength – an estimated 22 per cent higher than the commonly used wood varieties.
The consistency in quality is protected by the abundant availability of raw material from the dense and sustainable forests of North East India. The Company possesses two licenses related to timber procurement while one is presently unutilised. In a scenario where no new licenses are being offered by the Government, this edge represents a competitive advantage and liberates the Company from dependence on imports.
The Company has protected resource and product quality across the last decade through network. These alliances are expected to increase the non-manufactured proportion of revenues for the Company, broad-basing its revenue streams and related de-risking. The Company intends to generate about 25 per cent of its revenues from trading in the foreseeable future. rigorous compliance with standards set by BIS and Indian Plywood Industries Research and Training Institute’s norms of product development and testing (bonding, tensile strength, etc.). Besides, the Company has protected its brand integrity through the use of specially designed unique labels with holograms and a QR code (can be scanned via a mobile app Uniqolabel) to establish authenticity and provide customers with quality assurance. This commitment to consistently high quality has strengthened the Company’s network of long- term distributors and resulted in a growing share of their wallet.
The Company’s proposed investment in automated cutting-edge equipment will enhance product quality, strengthen efficiency of raw material utilisation, enhance zero gap calibration and reinforce sanding quality, among several other advantages.
The Company entered into these alliances with TPI Polene (for fibre cement products under the National brand) and LG Hausys for their acrylic solid surfaces, also known as LG HI-MACs.
TPI Polene: TPI Polene is one of the leading manufacturers and distributors of cement