Our product quality The Company’s plywood and laminate products are respected for their distinctive quality.
The consistent product differentiation is derived principally from the quality of resource. The timber used by the Company (as per BIS standards) is sourced from sustainable, tropical forests of the North East following a maturing tenure of 20-60 years, while a majority of competing brands consume immature plantation timber (produce derived from agroforestry), which is largely used in the manufacture of paper and is not adequate for quality plywood manufacture. What makes the Company’s products different is that the timber used for the face of the plywood is the same as it used in the core. The result is that National Plywood brand uses the superior Hollong/ Makai timber consistently through the product as opposed to a majority of competing brands that use Hollong/ Makai timber for the face but opt Our collaborative alliances
In 2017-18, the Company entered into two businessadvancing alliances with global brands manufacturing synergic interior infrastructure products. These alliances validate the strength of the Company’s distribution for eucalyptus (lower in girth and maturity) in the core. The vast girth of the logs used by the Company makes it possible to peel full panels for the manufacture of joint-less plywood, enhancing product flexibility and durability. The result is that National’s products possess unparalleled compressive strength – an estimated 22 per cent higher than the commonly used wood varieties.
